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I help mission-driven teams build better products, customer experiences & business models.
I’m a designer & strategist that works with early-stage ventures across product, brand and business.
Background
2013-2016
Moved to china; Launched and failed two ventures in fashion and marketing.
2016-2018
Joined Migraine Escape, Built out the e-commerce operation, delivered a life-changing wellness experience to customers across Australia.
2019
Redesigned the user acquisition experience for medical research platform Labfront.
2019-2021
Consulted corporate and startup clients on user experience, brand & business innovation with PEBBO in Taiwan.
2021-2022
Co-founded Moment, Taiwan’s leading digital brand in pet wellness, co-leading product development & business strategy.
Present
Building Noodles to make learning languages easy and open up a world of adventure & opportunity for everyone. (in beta)
Through success & failure I've learned a few things about what works & what doesn't. I work with early-stage teams to help build out the core product/service, growth channels and overall brand & business strategy.
Experience
Launching new products & ventures from scratch
Starting from raw concept and building out initial product iterations, brand positioning & customer acquisition channels.
Improving existing product & service experiences
Finding opportunities across the entire customer journey to create stickier user engagement and improve growth mechanics.
Market strategy, monetization & big picture questions
Identifying opportunities to accelerate user acquisition, establish competitive advantage and monetize target customer segments. Helping stuck founders make better decisions about what markets to go after, what products to build and in what order.
My approach is a combination of high-level strategy and hands-on building. I work with the latest methods in innovation, product design and venture building.
Design Thinking
User Research
Rapid Prototyping
UX Methods
Product Architecture
Customer Journey Design
Gamification Design
Behavioural Psychology
Market De-risking
Growth Funnels
Business Model Design
Financial Modelling
My personal vision is a world where every human is empowered to become the most vibrant version of themselves.
Interest areas
Redesigning education
Not just the democratisation of learned knowledge & skills; but mindsets, tools, methods and environments that enable more people to find inner peace, cultivate wellness and pursue their life’s purpose.
Mindful tech
I care about tech solutions that facilitate greater integration & connectedness with the real world, other humans and nature; as opposed to those designed to keep you in the screen and suck you dry.
Circular systems
Products, services and experiences designed to curb overconsumption, create value from the exhaust they/their users create, and inspire the adoption of circular design principles in broader society.