I’m a designer & strategist that works with early-stage ventures across product, brand and business.
Initially in investment with Barclays, the last 7+ years I’ve primarily spent with startups navigating the product-market fit & early growth stages.
My focus is on creating products that empower humans to be healthier, more self-sufficient and more vibrant versions of themselves.
Starting from raw concept and leading iterations of the core product/service, market positioning and customer acquisition channels to find product-market fit.
Finding opportunities across the entire customer journey to create stickier user engagement and improve growth mechanics.
What markets to go after, what products to build and in what order? Should we prioritise growth or monetisation? What’s our business model?
I work with established methods in product design, innovation and venture building. My approach is a combination of high-level strategy and hands-on execution.
Not just the democratisation of learned knowledge & skills; but mindsets, tools, methods and environments that enable more people to find inner peace, cultivate wellness and pursue their life’s purpose.
I care about tech solutions that facilitate greater integration & connectedness with the real world, other humans and nature; as opposed to those designed to keep you in the screen and suck you dry!!
Products, services and experiences designed to curb overconsumption, create value from the exhaust they/their users create, and inspire the adoption of circular design principles in broader society.